Team

Santosh Rai

Technology

Santosh is a founder and technology evangelist. He brings a unique blend of technical expertise and entrepreneurial spirit to the ad tech world. He holds both a Master’s and Bachelor’s degree from IIT, India.

Santosh’s passion for developing transformative solutions is at the heart of Sasways. His vision for hyperlocal advertising empowers local businesses and redefines how they connect with their communities. With his deep understanding of technology and drive to shape the future of advertising, Santosh is poised to lead the company to new heights.

Kul Bhushan

Product & Services

Kul is a co-founder and business leader with a strong track record in developing secure SaaS products and services. He brings core expertise in team building across startups and Fortune 100s. Skilled at aligning security with business goals to drive innovation and protect data, systems, and trust.

Pradeep Chauhan

General Manager – Sasways (India)

Pradeep Chauhan is a seasoned business leader with over 21 years of experience in driving sales growth, shaping go-to-market strategies, and building customer-centric ecosystems across Advertising, Telecom, Logistics, FMCG, and Healthcare sectors.

As General Manager at Sasways Technologies, Pradeep plays a key leadership role in steering sales strategy, marketing innovation, and distribution excellence. His ability to translate business objectives into actionable strategies has been instrumental in expanding the company’s footprint and enhancing its reputation as a pioneer in hyperlocal digital advertising and retail technology.

Pradeep brings a strong track record of delivering measurable outcomes—elevating brand awareness, strengthening customer loyalty, and scaling sustainable revenue channels. His leadership style is rooted in strategic thinking, data-driven decision-making, and empowering teams to achieve breakthrough performance.

Under his guidance, Sasways continues to forge strong client relationships and unlock new growth opportunities across India’s rapidly evolving digital landscape.

Jason Estantino

Business

Jason Estantino might not come with a conventional background in education or experience for his role, but he embodies the heart and vision of Sasways’ hyperlocal mission. From day one, Jason has believed in and dedicated himself to the idea of transforming local advertising for small businesses. He thinks, breathes, and lives the mission 24/7, driven by an emotional connection with the world of local commerce.

Jason’s deep empathy for small businesses comes from his own journey organizing community pop-up shops and grassroots outreach. His understanding of their unique challenges, combined with his relatable and approachable personality, makes him an invaluable bridge to local business owners. Jason’s ability to connect on a personal level is extraordinary; he’s not just a salesperson—he’s an advocate for small business success.

We’re thrilled to have Jason as part of the Sasways team. His passion and insight make him the perfect fit to lead our sales and marketing efforts, driving our mission forward to empower small businesses everywhere.

Kenji Gjovig

Retail Expert

Executive who built and led large eCommerce, digital, & D2C P&Ls in grocery and consumer electronics. Functional expert in digital marketing, merchandising, product management, retail media, product content. Passionate, innovative, high energy, results driven executive with unparalleled intellectual curiosity, thought leadership, and creativity

Albert Gaoiran

Chief Hardware Architect

A visionary hardware engineer with over two decades of experience in advanced system design and integration. At Sasways, Albert leads the development of our groundbreaking AI-enabled media platform that’s revolutionizing hyperlocal advertising through immersive video streaming technology.

With deep expertise in semiconductor and MEMS solutions, Albert architects the complex hardware infrastructure that powers our innovative AI media boxes. His passion for creating scalable, modular solutions has been instrumental in bringing Sasways’ next-generation advertising technology to local businesses.

Anjani Ranjan

Cloud Head

Anjani is a co-founder and highly skilled Microsoft Certified Professional (MCP) with expertise in cloud infrastructure and hardware. With extensive knowledge and experience in the field, He has successfully designed, implemented, and managed complex cloud architectures and hardware systems.

Throughout his career, he has demonstrated a deep understanding of cloud infrastructure and hardware, along with a strong commitment to delivering high-quality solutions.

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