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THE

NATURE

authentic connections

The Community Platform for Local Businesses

Imagine having a direct line to your customer every single day. With Sasways, that’s exactly what you get – a platform where local businesses tell their unique story and connect directly with the community.

360° Experiences

Make a Lasting Impression

Building trust through authentic visual storytelling

ENGAGEMENT DRIVES SUCCESS

OUR UNIQUE METHOD

We believe the best advertising isn't about ads - it's about sharing authentic experiences. That's why we turn your business space into an engaging story that captures local attention.

WHAT WE DO

  • Create stunning 360° virtual tours of your business
  • Capture your unique story and showcase your services
  • Display your content across city-wide screen networks
  • Connect you with local customers where they are

What's Really Driving Us

  1. The illusion of ‘free’ in digital platforms masks a hidden cost: user attention commodified and sold, creating a deceptive ecosystem where businesses unknowingly finance global reach for local needs.
  2. High Costs for Visibility: The pay-to-play nature of most platforms heavily favors businesses with large budgets, making it difficult for smaller players to compete.
  3. Algorithm Bias: Algorithms prioritize content from larger brands or those who invest more, often sidelining local businesses or niche content creators.
  4. Ad Saturation and Fatigue: Users are bombarded with ads, leading to banner blindness and reduced effectiveness, especially for non-premium ads.
  5. Privacy and Data Regulations : Increasingly stringent data privacy regulations (like GDPR) and user skepticism limit targeted advertising, affecting small businesses that rely on precise targeting.
  6. Overdependence on Major Platforms: Businesses relying solely on platforms like Google, Meta, or Amazon risk losing access due to policy changes, bans, or shifts in algorithms.
  7. Fake Engagement and Fraud: The rise of bots, fake likes, and manipulated reviews reduce the credibility of ad metrics, harming legitimate advertisers.
  8. Complex Ad Management: Running ads across different platforms requires advanced knowledge, time, and resources, which many small businesses lack.
  9. Diminished Organic Reach: Organic content visibility is continuously declining, forcing businesses to pay for even minimal exposure. Local businesses, which often relied heavily on organic reach 
  10. Ad Blockers: The growing use of ad-blocking software limits the effectiveness of traditional display ads, reducing ROI.
  11. Content Oversaturation: The sheer volume of content on major platforms dilutes the visibility of any single ad or message, making it hard to stand out.
  12. Short Attention Spans: Users’ attention spans have decreased, leading to less time spent engaging with ads or branded content.
  13. Platform-Centric Ecosystems: Platforms like Meta and Google design their ecosystems to keep users within their apps, reducing opportunities for organic discovery outside their networks.
  14. Shifting Trends and Formats: Constantly changing ad formats (e.g., Stories, Reels) require businesses to constantly adapt, increasing the learning curve and costs.